Surprising Pathways

Home Care Tips for a Sustainable Future

Strenghtening Customer Relationships

Homebuilders, designers and developers are much more focused today on sustainable products.  In addition to the products themselves consumers are demanding sustainable practices for the maintenance of products, materials and systems in their home. 

A private label newsletter service provider such as the Ownership Guide helps you communicate information to build loyalty and strengthen relationships.  Consumers learn how save money and feel better using sustainable water management, disposal, recycling practices, along with minimizing their output of gases thought to cause climate change. 

http://www.buildserv.com/resources_e-newsletter.asp

"ManualLabor" - Green Builder Magazine

Learn how you can help consumers understand the value of sustainable practices incorporated in your homes in Jim Hackler's "Manual Labor" article in December's Green Builder Magazine.

"Look to the Gen X and Y and Millennial's to expect electronic communication... builders that leverage it will attract and sell to this highly sought after demographic."

"Rather than spending time writing up its own information....the builder uses plug-and-play marketing materials that Energy Star offers to is participating builders."

"What may be the best environmental move you can make with your homeowner manual is to only offer it on a DVD and/or online."  For more....download here. (note - large file size)

About Jim Hackler, and Green Builder Magazine.